Designed with upcycled cherry and lime fruit powers from RIND, the popcorn will be the initial co-branded product or service for LesserEvil
DANBURY, Conn., June 1, 2022 /PRNewswire/ — LesserEvil, the better-for-you snack manufacturer on a mission to make nutritious, natural, fewer-processed, and sustainable snacks far more accessible to all people, declared currently that it has collaborated with RIND Treats, a line of purposeful and sustainable complete-fruit treats, on a constrained-edition Cherry-Lime popcorn flavor for summertime. The popcorn, which is tossed in coconut oil, upcycled cherry and lime fruit powders from RIND, and LesserEvil’s signature hint of Himalayan pink salt, is now accessible exclusively at Full Foods for 2 for $6.
“In picking a lover to collaborate with for our initial co-branded product, we realized it was vital to perform with a brand that embodied our main mission and values,” claimed Charles Coristine, President and CEO of LesserEvil. “Possessing labored with RIND in the previous for the Clean Oil Crew, social media giveaways, and additional, we realized that synergies existed concerning our brand names. Now, after months of collaboration, we’re enthusiastic to share our sweet and tangy Cherry-Lime popcorn—a minimally-processed, sustainable and superior-for-you snack that we know lovers of RIND and LesserEvil will like.”
The LesserEvil x RIND Cherry-Lime popcorn will be an addition to LesserEvil’s assortment of seasonal summer popcorn flavors, together with Watermelon Hibiscus, Lemonade and Peach Mango. LesserEvil’s Summer season popcorn was a strike in 2021, with in excess of 250,000 baggage bought. Each RIND and LesserEvil foresee that their Cherry-Lime popcorn will be a major snack for summertime 2022.
“It is really terrific when two brand names align so effectively on a shared mission of delivering sustainable, flavorful, and nutritionally impactful solutions,” stated Matt Weiss, Founder and CEO of RIND Snacks. “We really like getting snacking to the edge and this irresistible Cherry-Lime combo with our great close friends at LesserEvil is the fun, fruitful result.”
The LesserEvil x RIND collaboration follows a yr of interesting growth for the two makes, like their partnership for the Thoroughly clean Oil Crew in March. LesserEvil most recently obtained R.E.D.D. Bar and released new sustainable merchandise improvements previous slide. This collaboration marks the beginning of an fascinating summer time for RIND Treats with many new product launches and expanded countrywide distribution. Furthermore, RIND is on observe to exceed its sustainability plans of diverting one particular million lbs . of food waste this calendar year. For much more facts about LesserEvil’s collaboration with RIND, you should check out lesserevil.com.
LesserEvil Balanced Brands, LLC transforms snack time into conscious moments by generating tasty, on-trend snacks and other light-weight bites from the simplest, most sustainable and purposeful substances available. Acknowledged in 2020 as Complete Food items Market’s National Award Recipient for Raising the Bar for High quality, the Danbury, Connecticut-based mostly enterprise creates a high quality portfolio of superior-for-you solutions such as Natural and organic Popcorn, Grain-Cost-free Natural Puffs, Grain-Free Egg White Curls and Keto Certified Mini Cookies. LesserEvil products are available through natural meals, traditional and specialty stores nationwide. Go to www.lesserevil.com to store or understand a lot more.
About RIND Snacks
RIND® is a line of useful and sustainable complete-fruit snacks that stimulate consumers to ‘Keep it Actual & Consume the Peel.’ Released in NYC in 2018, RIND is the outcome of a multigenerational family concentration on delicious, all-purely natural foodstuff that sustain own and planetary health. By keeping the rind on its fruit, RIND Treats are packed with much more fiber and natural vitamins than classic fruit treats and combat foods waste by getting rid of edible peels from landfill. The company’s items are Non-GMO Confirmed, Kosher, naturally vegan and gluten absolutely free. For much more information, check out www.rindsnacks.com or adhere to them on social @rindsnacks.
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